Find Your Match Campaign
Advertising Campaign Created for Match.com
The advertising campaign I have conceptualized for Match targets millenials with interests in finding local singles to date in the Philadelphia area. The concept uses a torn paper aestetic to emphasise that your half is “missing” and can be found with the use of Match’s service. The ads prompt the user to scan a QR code which leads to a temporary promotion site for Match. This website allows the user to sign up for local speed dating at the user’s preferences. After applying with their preferences, the user will be texted when they are matched with a local speed dating location. Since they have signed up using their name and picture, the event organizers will be able to determine who they can expect at the location. In addition to standard print advertising, a branded heart-shape coaster concept can be utilized in this campaign to uniquely attract more potential users in bars and restaurants.